About The Optera Group

The Optera Group is focused on helping clients better understand and address their customers and partners.  We do this through research, strategy and execution of cornerstone programs that provide long lived results. Read more about what we do and how we think thoughout our site.

Mobile Sales Enablement

Mobile Sales Enablement (MSE) is a new concept for business managers to embrace. MSE centers on how to use mobility to enhance the overall selling process within a business. Recently, iBusiness Magazine published an article on the emergence of Mobile Sales Enablement authored by Optera’s Cole Sandau.

 

Check out the entire article here

Optera Sponsors the Medical Device and Diagnostics Sales Training and Development Conference – March 8 and 9, 2012

Optera is pleased to sponsor the 3rd Annual Medical Device and Diagnostics Sales Training and Development Conference. The event will be held at the Wigwam outside Phoenix, Arizona on March 8 and 9, 2012. This should be a great event and we look forward to chatting with everyone at the show!

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