About The Optera Group
Submitted by Cole on Wed, 07/07/2010 - 19:29
The Optera Group is focused on helping clients better understand and address their customers and partners. We do this through research, strategy and execution of cornerstone programs that provide long lived results. Read more about what we do and how we think thoughout our site.
iPad Benchmark Study - Medical Device
Submitted by Cole on Mon, 09/12/2011 - 12:55
This summer we were able to undertake a fun project to understand the deployment trends of iPads in the medical device market. We were able to have 65 individuals respond to the survey from the US and Europe. In addition, we were able to have a variety of conversations with companies to understand their deployments, challenges and future plans.
Over the next couple of months we will publishing abstracts from the report on this site. To download a full copy of the report, click here.
Optera Sponsors Next Gen Pharma Sales and Marketing Conference
Submitted by Cole on Sat, 09/10/2011 - 14:42
Optera is please to announce its sponsorship of the Next Gen Pharma Sales and Marketing conference in Philly. Should be a great event in a great city!
As part of our sponsorship Optera is conducting a benchmarking study on the state of deployments of iPad and mobile devices in the Pharma space. This will be Optera's second mobile benchmarking study of the year.
If you would like to participate in the study, click here.