The Optera Group is a boutique business-to-business consulting firm that combines innovative sales and marketing strategy knowledge, sophisticated creative design, and the use of emerging technology to help our clients drive revenue by creating exceptional customer experiences.
The Optera Group Wins Top Marketing Honors at 2014 Colorado BMA Gold Key Awards with FlexPod iPad App for NetApp/Cisco
Denver, Colo. – The Optera Group today announced they have received a 2014 Silver Key Award from the Colorado Chapter of the Business Marketing Association for their innovative FlexPod iPad application developed jointly with NetApp and Cisco. The recognition took place at the annual Gold Key Awards gala Friday, May 2nd, at The Four Seasons with over 250 B2B marketers in attendance.
The FlexPod iPad application takes a modern approach to sales enablement by leveraging the intuitive interface of the iPad to deliver a personalized experience designed to educate prospective clients about FlexPod’s unique value proposition. Capable of communicating FlexPod value at every stage of the selling cycle, the application uses a variety of interactive and narrated content to explain and highlight the business and technology value of FlexPod, while arming a global sales force with a modern tool that is always available and always up-do-date.
Optera was honored to win two Silver Key awards at the 2014 BMA Colorado Gold Key Awards. Optera took two of the three awards given in the Mobile Digital Marketing. Optera was able to win on behalf of NetApp and Cisco for the FlexPod iPad application and Baxter – Gambro for the Mapp Application.
It was a great honor to win these awards and they establish Optera as Colorado’s premier mobile sale enablement firm.
Optera attended the 3rd Digital Marketing for Medical Devices West Summit from April 22 to April 24.
Over 120 Medical Device professionals gathered in sunny San Diego to share their digital marketing experience and to learn from each other. The summit featured speakers from large medical device enterprises such as Covidien, GE Healthcare, Medtronic and Johnson and Johnson as well as smaller entrepreneurial firms such as Iridex and Galil Medical. Speakers shared their real-world personal examples of planning for, implementing, and overcoming challenges to include digital strategy as a part of their overall marketing strategy, rather than a bolt-on by product of the marketing plan.
ROOST is two days of part training, and part conference. It combines the best of both experiences and gives a real world application of programming principles. The speakers were Ben Alman, Mike Pennisi, Irene Ros, and Bob Holt from Bocoup. Some of the topics covered were Application Architecture, Modularizing Code, Integration Testing and Optimizing the Application.
The conference modeled a fully functional application called Roostagram based on the concepts of Instagram. At the end of the two days we had a fully functioning web app called Roostagram. While inspired from Instagram, Roostagram is much cooler. It allows you take a picture from your laptop then run it through a photo filter provided by the vintage.js library. After you get the look you want it gets placed onto Roostagram.
The Optera Group is pleased to announce that it has won the Best Mobile Application award in Ragan's 2013 Health Care PR and Marketing Awards. Optera submitted an entry for Medtronic ST Nuerosurgery's iNS iPad sales aid.
Optera is truely honored to recieve this award and is greatful to Medtronic to work on this wonderful project.
Read more about the award in Ragan's announcement, here.