Cole Sandau, Managing Director at Optera, recently published a very interesting article on tackling the concept of a leave-behind in the new world of digital.

The world of the iPad and digital marketing really creates a dilemma for sales teams on what to leave with a customer at the end of the sales call. No longer do they have a brochure or pretty document with a company logo to stay on their customer's desk. So, the question becomes what do you leave behind. The answer is, memories.

Read the full article, here.

Artilce originally published in i.Business Magazine, Issue 10, June 2012. 

Keywords: iPad, sales, leave-behind, sales execution, digital media,iPad selling, Medtronic, Optera, iPad consulting, iPad optimization

On Friday, April 26 Optera and Medtronic Neurosurgery were awarded the Business Marketing Association Silver Key Award for Medtronic’s iPad iNeurosurgery Mobile Application in the Mobile Marketing category.

The recognition took place at the annual Gold Key Awards gala. The Gold Key Awards is recognized as Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications. This year’s program had 164 entries from Colorado’s top B2B businesses and agencies. Entries were reviewed by a panel of six independent judges from across the country representing agency and corporate marketing professionals.

Optera is pleased to sponsor the Mobile Engagement of Healthcare Professionals Conference. The event is being held May 2 and 3, 2013 in Chicago, Illinois. The focus of the conference is understanding the physician perspective in creating valuable, compliant and platform-independent content that incentivizes healthcare professionals to remain engaged in a mobile environment. We hope to see you there!

For more information on the conference, click here.

This winter Jamie Hurt joined Optera as our Creative Director. Jamie is an amazing creative talent. Jamie will add tremendous depth to Optera's creative capacity and look to grow our animation and visualization practice.

A brief bio of Jamie is below:

Jamie Hurt is the creative director for the Optera Group. In his work with the Optera Group, Jamie leads all creative execution and assists clients with the development of corporate and product branding, marketing campaigns, video productions, new-media presentations, 2D and 3D animations and illustrations, product, portrait, and location photography, iPad GUI designs and print-based collateral.

With over 20 years of experience in creative communications he has maintained a focus and passion for cutting edge high-tech communications technologies like video, 2D and 3D animation, interactive, live events/entertainment and new-media.

Optera is pleased to sponsor the 2nd Annual Pharmaceutical and Medical Device Learning Technologies Conference. The event is being held December 3-4, 2012 in Austin, Texas. With a focus on the Next Generation of Learning Technologies within the Life Science Industry, this conference promises to be a great opportunity for networking and interactive learning. We hope to see you there!

For more information on the conference, click here

This summer we added a great new addition to Optera, Jennifer Paul. We are really excited to have Jennifer on board. Her strong background in the medical device industry will be very important to Optera's healthcare practice.

A brief bio of Jennifer includes:

Jennifer is a global marketing professional specializing in the medical device industry. She has a proven track record of market development, global product launches, and executing sales driven marketing programs. She has experience in market strategy, cross-functional team leadership, competitive analysis, FDA management, downstream execution and upstream strategy development.