VR Pro Tip 2 – Traveling with the HTC Vive
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At the Optera Group, we are seeing a big upswing in the number of businesses using the HTC Vive (“Vive”) as a field-based VR tool.   Typically they’re getting sent to … Read More

The Grand Virtual Reality Experiment-VR Catheter Lab Cont.
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Virtual Reality Cath Lab – YouTube 360 Video and Cardboard VR Cardboard VR is an obvious choice for initial exploration of the Virtual Reality environment. A platform developed by Google for … Read More

The Grand Virtual Reality Experiment-Cont. Gear VR
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Virtual Reality Cath Lab – Gear VR Gear VR still imagery We received a lot of feedback on the cardboard Virtual Reality experience, both positive and negative. The predominant negative was … Read More

The Data Analytics Journey
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The beginning of 2017 is a perfect time to take stock of data analytics projects—where you’ve been in the past year, where you want to go in 2018, and how … Read More

The Grand Virtual Reality Experiment-VR Catheter Lab
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The Grand Virtual Reality Experiment – VR Cath Lab At Optera we are always looking to understand new technology trends how to make them commercially reasonable projects. Virtual Reality (“VR”) … Read More

The Business Value of Speed – The Next Evolution in Big Data Environments
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The Business Value of Speed – The Next Evolution in Big Data Environments Big data and analytics (“big data”) is no longer a business trend, but a way of doing … Read More

What I Learned Presenting at Denver Start Up Week?
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I was honored to be a panel member for one of the sessions at Denver Start Up Week.   The panel members discussed the Future of Virtual Reality: How AR/VR Is … Read More

Can AR and VR Improve Surgical Procedures Training?
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We have discussed our primary research on augmented reality (AR) and virtual reality (VR) conducted in partnership with the Society for American Gastrointestinal and Endoscopic Surgeons (SAGES). The purpose of … Read More

7 Medical Augmented Reality Apps to Inspire Healthcare Product Marketers
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Exploring the growing number of medical augmented reality (AR) apps can be helpful as you evaluate your product’s go-to-market plans. In healthcare marketing, the stakes are high. With lengthy planning … Read More

5 Compelling Opportunities for VR in the B2B Sales Cycle
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Virtual reality (VR) is making inroads in the Enterprise. Yet most B2B marketers are unclear why and how to add VR to their marketing mix. As a smart marketer, you … Read More

What You Need to Know to Add VR to Your Content Marketing Mix
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With Labor Day behind us, Q4 is almost here. This means product announcements are on the horizon, it is trade show season – again, and it’s time to start putting … Read More

Uncovering 6 Strong Use Cases for AR & VR in Medicine
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As new technologies emerge, it is critical to evaluate their use from a business perspective. As part of exploring the business case for augmented reality (AR) and virtual reality (VR) … Read More

10 Can’t Miss Denver StartUp Week Sessions
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Denver Startup Week 2016 is right around the corner – September 12th-16th. Us tech marketers and startups in Colorado are downright spoiled. In just five days you can absorb a … Read More

Get the B2B Guide: The AR VR Glossary of Terms
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How to Speak the Language of Augmented Reality and Virtual Reality As Augmented Reality (AR) and Virtual Reality (VR) approach mass adoption, you may be exploring them as mediums and … Read More

How to Make Big Data Work for You
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Sponsored by      Big Data & Analytics – Projects Make It Happen Big Data and Analytics (“Big Data”) is a term for extremely large sets of data that may … Read More

4 Valuable Opportunities for Augmented and Virtual Reality in B2B
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Augmented and Virtual Reality (AR/VR) are the hot  consumer technology today. A peek at Google Trend data illustrates growing interest. Accompanying that interest are the inevitable questions you face as … Read More

Exploring Virtual Reality in Medicine & Surgery [RESEARCH]
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Most physicians and surgeons are still in the early stages in adopting augmented reality and virtual reality in medicine and surgery. Yet with the growing popularity of AR and VR, … Read More

How to Select the Right AR/VR Tools
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When it comes to selecting a platform for your next Augmented Reality (AR) or Virtual Reality (VR) project, it’s important to know your options. Weighing the pros and cons of … Read More

How to Storyboard for AR VR Project Success
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You’ve long used storyboards in project management, whether for video, web and game design, or just to outline stories. AR VR requires storyboarding as well, but not in the same … Read More

How to use AR/VR to Educate and Grow the Business of Healthcare
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The Explosion of AR/VR Business Potential It’s been widely established that augmented and virtual reality will be the “next big thing” from a technology standpoint to gain widespread adoption and … Read More

Not Just Another Mobile App: How AR VR Projects Differ
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Understanding the AR VR Experience and What to Solve For It’s The Same, But Different As Pokemon GO tops Twitter in the number of daily users, it’s clear that the … Read More

The Remarkable Benefits of AR VR Storytelling
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How to Elevate Your Storytelling & Crack the Code of Content Engagement The days of build it – or publish it – and “they” will come are gone. Long gone. … Read More

The Need for Speed at Digital Summit Denver
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Optera joined internet executives, online marketers, entrepreneurs and digital strategists at the Digital Summit Denver on June 15 and 16 to discuss leading edge digital media strategy, content marketing, and … Read More

Colorado Business Marketing Awards 2016
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Optera Group was named the winner of a Gold Key Award from the Colorado Business Marketing Association at the Gold Key Awards Ceremony on April 22, 2016. Optera Group and Medtronic received … Read More

Microscopic Animations
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Since joining Optera Group in April, I’ve been presented with new challenges. Niched doing surgical procedures with Medamorphis, Optera’s client base has allowed me to explore areas of illustration that … Read More

Why Clinical Education is a Critical Go-To-Market Strategy
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Since Optera Group was founded, we’ve had the opportunity to work with many clients in the health care industry – primarily medical device and pharmaceutical. We observed a common thread … Read More

Optera & Covidien Win Colorado Business Marketing Awards
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Optera Group was named the winner of two Silver Key Awards from the Colorado Business Marketing Association at the Gold Key Awards Ceremony on May 1, 2015. Optera Group and … Read More

Unity and the Future of Clinical Education
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I had the opportunity to present at the Medical Device and Diagnostics – Clinical & Sales Training Conference in Atlanta this month. The focus of the presentation was on the … Read More

3D Printing Anatomical Models
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Optera recently took its first step into 3D printing. Overall, we love it BUT there are lots of things to know to do it right. Having such a strong 3D … Read More

Optera Wins Telly Awards
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Optera was named the winner of the 2015 Telly Awards for the video series produced for Covidien’s PB980 Neonatal offerings. The video series won a Silver Award in the Promotional … Read More

Micro-messages: Effective Short Form Corporate Communications
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We had the opportunity to attend and sponsor the Emerging Technologies in Clinical Education Conference in Charlotte. One of the major themes in the show was “micro-communications” — very short, … Read More

New Clinical Education Services at Optera
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Optera is pleased to announce we are combining business operations with clinical education company MEDamorphis, LLC. The partnership will provide medical device, healthcare and technology companies Optera’s existing business-consulting and creative … Read More

Optera Group Adds Video Production Studio to its Colorado Office
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To support our video and animation practice, Optera invested in a Video Production Studio to our offices in Westminster, Colorado. We felt it was important to create a highly capable … Read More

New Audio Booth Services
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In support of our animation and video practice, Optera has added a vocal booth to our offices in Westminster, Colorado. We felt the ability to record voiceovers and special effects … Read More

Optera Group and zSpace join forces
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Optera AgGroup is pleased to announce its new relationship with zSpace, Inc. Optera has become an authorized reseller of zSpace systems in North America. In addition, Optera has joined zSpace’s … Read More

Interactive Holograms and The Epiphany Moment
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Every couple of years we get the opportunity to work on a truly cutting edge project. This fall we had a project that was not only cutting edge, but really … Read More

National Award of Excellence from Business Marketing Association
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Optera was recently named the winner of the BMA National Award of Excellence for the MAPP App in the Sales Enablement Category for our client Baxter Gambro. This prestigious award … Read More

The Optera Group Wins Top Marketing Honors at 2014 Colorado BMA Gold Key Awards with FlexPod iPad App for NetApp/Cisco
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Denver, Colo. – The Optera Group today announced they have received a 2014 Silver Key Award from the Colorado Chapter of the Business Marketing Association for their innovative FlexPod iPad … Read More

Optera Wins At 2014 BMA Gold Key Awards
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Optera was honored to win two Silver Key awards at the 2014 BMA Colorado Gold Key Awards. Optera took two of the three awards given in the Mobile Digital Marketing. … Read More

Best Mobile App at Ragan’s 2013 Health Care PR And Marketing Awards
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The Optera Group is pleased to announce that it has won the Best Mobile Application award in Ragan’s 2013 Health Care PR and Marketing Awards. Optera submitted an entry for … Read More

Think Big, Real Big! – How Game Development and Data Visualization Meet
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Imagine you are trying process and display GPS and photographic image data from Google Earth, GIS elevation and topology data from Bing, and real-time atmospheric and oceanic data streaming in … Read More

Memories – The Digital Leave-Behind
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The Mobile Paradigm The world of the iPad and digital marketing really creates a dilemma for sales teams on what to leave with a customer at the end of the … Read More

Medtronic Neurosurgery Mobile App Wins BMA Silver Key Award
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Optera and Medtronic Neurosurgery were awarded the Business Marketing Association Silver Key Award for Medtronic’s iPad iNeurosurgery Mobile Application in the Mobile Marketing category. After a sales reorg, Medtronic Neurosurgery … Read More

Mobile Sales Enablement & The IPad: A Perfect Marriage
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Mobile Sales Enablement (MSE) is a new concept for business managers to embrace. MSE is about understanding the new way that customers want to interact with our business to purchase … Read More

Medical Economics and the iPad
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Healthcare is at a unique crossroads. Advances in medical technology allow providers to treat patients in ways never known possible before.  In contrast payors, governments and other key stakeholders are … Read More

The iPad – Changing the Customer Experience
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I hear all kinds of people complaining about the iPad, and especially in a business context. They say things like “the only good thing about it is that it’s flat … Read More

Partner Experience Management
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We have been working on a concept we call “Partner Experience Management”. It is similar in many forms to Customer Experience Management but focuses purely on the channel partners and … Read More

Customer Analytics and Sales Coverage
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In today’s economic climate many organizations are focused on the bottom-line. And most have to balance competing revenue growth and cost reduction objectives simultaneously. This pain is especially apparent in … Read More

What is Thought Leadership Marketing?
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The question of what thought leadership marketing is, is quite interesting .  I will not get into the various historic aspects of thought leadership marketing. Rather, I’ll focus on what … Read More